Why a Good Description Matters
The description is the first thing a buyer sees after the title and photos. It answers questions that would otherwise come up in chat and helps filter out random visitors. The more complete and honest the description, the fewer pointless messages and the faster the deal.
Structure of a Description
To avoid missing anything, use a simple template:
- What the item is — exact name, brand, model, type, key specifications.
- Condition — new or used, signs of wear, defects, wear level. Don't be afraid to mention flaws — it builds trust.
- Kit / accessories — what's included: box, documents, accessories, spare parts.
- Usage history — age, how it was used, repairs, reason for selling.
- Deal terms — price, negotiability, payment methods, pickup or delivery.
- City and district — exact location so the buyer immediately knows if it's convenient.
Honesty vs. Hype
Avoid superlatives like “perfect condition” or “best price”. State facts: “scratch on the lid”, “battery replaced in 2023”. An honest description attracts serious buyers and reduces the risk of returns or disputes.
What May Trigger Moderation
Moderation checks ads against platform rules. Do not post content that is illegal or violates service guidelines: offensive language, discrimination, links to external sites, contact details in the text (they can be shared via private messages). Also, avoid duplicate ads and irrelevant keywords.
How a Description Helps in Correspondence
When all key details are already in the ad, the buyer only asks clarifying questions. This saves your time and shows you are a responsible seller. The built-in messenger on obyava.org lets you quickly answer remaining questions without sharing unnecessary information.
Remember: a good description is not just a list of features — it's a tool that turns views into deals.
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